“Social Media – Are The Buzz Words And Jargon a Load of BS?”

I’ve just read what I’d hope was a simple and informative article about measuring the cost of Social Media.  Instead, I’m so incensed by it’s contents that here I am at 10.30 p.m. penning this Blog posting instead of getting to sleep!

Why? 

Well, the article was basically a list of keywords strung together.  There were so many that I completey forgot what the whole article was about!  Look – I understand that almost an entirely new language has sprung up around Social Media.  We talk about ROI, Engagement, Benchmarking, Platforms, blah blah blah.  You’d need a degree in IT to understand half of it. 

But my point is that not everyone who has dipped their toe in Social Media understands all the terminology.  And I actually think that there are a lot more of you out there than would admit it… wouldn’t you agree?  Because I think that many people think that a lot of the termonology  is frankly Bull shit.

I published a book last year (gratifyingly free of buzz words and jargon). Before my publishers would allow the book to go to print I had my work scrutinised to the enth degree first.  Having gone through that particular baptism of fire, I  understand most of the rules for writing articles.  But I confess I’m still learning.  I understand that it’s not necessarily all about me – but I need to be able to write in such a way that gets my message across.

According to The Plain English Society, if you spend more than an hour a day writing, you are to an extent a professional writier.  And if you like writing like I do it’s vital that you get it right.

I’m on a mission lately to help Small Businesses join the Social Media revolution – but a huge proportion of the businesses I speak to really struggle with it, and one of the reasons why is precisely because they don’t understand the lingo!  Much of the language has its roots in the IT and Consulting profession (which invented ‘Blue Sky Thinking’ by the way).  It’s OK if you actually work in the IT  industry and understand the jargon and buzz words, but  for some business men and women it’s  a real turn off.  All it does is create a yawning chasm between the gurus out there and the people who they are keen to educate.

For instance, a friend of mine used to play ’Buzz Word Bingo’ in a previous life in the corporate world. But she admitted that she can’t play that now because she doesn’t understand any Social Media terminology. So  she feels alienated and her enthusiasm for it is almost non-existent.  I think they have a new term for that these days - it’s called ’lack of engagement’.

But let me say here and now that we’re being encouraged to litter our articles with key words and phrases in order to be picked up by Google – but honestly the article I read the other day contained so many of them it competely detracted from their message.  They made no attempt whatsoever to tell a story and grab my attention.  It was frankly, annoying.

So, for those of you who are out there educating us hard working business owners, some of whom have  just arrived at the Social Media Station and are looking for a friendly guide to translate and introduce them to this new territory (without scaring them off) – 3 words of advice. Keep It Simple. It works for me, it works for my clients and possibly 99% of the business community.

It’s tough enough running a business without the added challenge of deciphering something that should be openly accessible to all.

But that’s enough of my rantings…do you agree or am i being overly harsh here?  Do you think I’ve gone off the deep end?  Or would you also like Plain English to play a part in Social (New) Media? 

Should the IT Mavens and Manderines (i.e. bloody clever bastards) come out of their ivory towers, and instead of the rest of us having to pretend that we know what they are on about – why don’t they just tell us what we all want to know, in a straightforward simple way?  Then we’d all be on a level playing field and irradicate the ridiculous elitist attitude which frankly, winds me up! 

Rant over. Peace and Love everyone!  But to prove my point I’m creating 20 Free Videos that explain Social Media in a really simple way. If you want someone to explain it to you in a language that you understand – then I believe you will find this an enjoyable experience where you will actually take away something useful to use, immediately.

They are out very soon, so to get advance notification of these when they are published click here and register. 

Warmest regards

Wendy