If you’re looking for a new job, have been out of work for a while or have been on dozens of interviews – all to no avail, then here are a few reasons why you might not have been hired.  Granted we are in a recession and there are more candidates applying for the same vacancies, and employers can be a lot more choosey.  However, applying a few ground rules will hopefully stack the odds in your favour next time.  So don’t make these mistakes…

Wearing the wrong outfit

This includes (if you’re a woman), wearing a low cut top, or wearing a skirt that waaaay to short.  Wear clothes that are appropriate for the industry – but don’t go over the top.  Too much perfume can also be off putting.  The interviewer doesn’t want to be distracted by an overpowering aroma, or clothes that are a distraction.

Shabby Shoes

Always ensure that you are wearing shoes that have been cleaned and polished, and don’t need re-heeling.  Obviously wearing flip flops or motorcycle boots aren’t a good idea either, unless you’re going after a job as a life guard or motorcycle despatch rider…

Loud Jewellery

Of course you need to pay attention to what we call grooming, i.e. having accessories that compliment your outfit.  But large chunky rings, big earrings, nose  and lip piercings and cluncky bracelets are a distracting annoyance.  PLUS they could indicate that you aren’t really that serious about actually getting a job.  So tone it down a bit.

Not doing your research

Meaning, have you checked out the company that will be interviewing you?  It should only take a few minutes to find them on the internet and look into what they do and where they are located.  If you’ve demonstrated that you have done a bit of homework, it will impress the interviewer and show that you are interested in them. 

Being late

I remember being 20 minutes late for an interview which was being held in Oxford Street.  I ran into the interview, completely out of breath, and feeling really bad that I’d not timed my journey properly.  I then couldn’t find the offices where I was being interviewed.  Fortunately for me I must have done something right because they hired me on the spot!  However, being late is a really bad sign.  So always time your journey and if you experience any problems do phone the agency who recommended you, or the company where you are being interviewed, to let them know you will be late.

Nobody likes a wet fish! 

If you take nothing else away from this article – go and practice shaking hands.  A firm, genuine grip works best.  AND if you are a man shaking hands with a woman – take it from me – women do not like men who just briefly squeeze our fingers in a kind of half-hearted pathetic attempt at a handshake.  Women do know how to shake hands a well, just don’t be a wimp about it.

The CV From Hell

A badly written, scruffy CV which goes on for ages will never be read, and will never get you an interview.  There are a few simple rules here.  Print it on prestine clean paper, keep it short and to the point.  Add all the relevant information so that an employer knows how to get in touch with you.  Type it on white paper, with a regular font (i.e. Ariel, Verdana or Times New Roman).  Include bullet points to save space.  Include key areas where you have demonstrated expertise or a success.  Try and keep it to under 3 pages. Always  be able to demonstrate your areas of expertise when asked – e.g. some successes, where you’ve excelled and how you achived that. 

A Bad Attitude

I remember years ago I was helping out with some interviews for my then boss.  I offered one candidate a cup of tea and when my boss asked me to bring her into his office for the interviewed she then announced “when I’ve finished my tea”.  Remember to be polite and courteous at all times.  Say hello, smile and take the lead from the interviewer.  If you have to wait, smile and be patient.  When asked about your past experiences or why you left your previous job – don’t go on and on about how bad your last boss was or how badly you were treated.  Nobody likes to hire someone who has a massive chip on their shoulder.  A great attitude will nearly always make up for any shortcomings you may have – just show willing and be an approachable, reasonable person.

Use your common sense

I recall one boss I worked for used to joke about never hiring anyone who didn’t bring a biro with them.  One of my colleagues would ask his candidates to reassemble a set of occasional tables as a way of working their IQ (he did this just for a laugh).   Which means that at least give the impression that you are fairly clued in, so carry a pen, some form of ID and be up for the challenge!

Is that your phone ringing?

I think your worst nightmare is your phone ringing during an interview, worse than that is having a ring tone that sounds like Lady Gaga, but the fatal mistake would be actually answering it, OR carrying on a lengthy conversation.  You might think you’re important, you might think it looks clever, but take it from me.  It doesn’t.  Turn it off.  The only reason you should have your phone with you – is if there’s an emergency and you need to make a call, or you get lost and need directions, or if your car breaks down. 

Check your Social Media Profile

More and more employers these days are checking out potential clients on Social Media – i.e. Facebook and Linked In.  Make sure that all your relevant work experience is on Linked In – if you’re serious about getting THAT job – you MUST have a profile on Linked in and start to network online.  If you’ve got any dodgy photos on Facebook – lose them.  Nothing will destroy your reputation faster is some photo of you in a compromising position at the hen night, stag do or Christmas party.  Be sensible – or don’t share your photos with everyone. 

Looking like your cat just died

One team of executives I worked for used to ask me which candidate they hired after they’d done all the interviews.  9 times out of 10 I always picked the same person they interviewed.  I’m not sure if that says anything about my observation skills, but if you arrive at the interview with a face like thunder or that you’re really not happy then why should anyone give you a job?  Sure, yeah shit happens and we all have to do things under extreme pressure, but get over it and get on with it.  I heard one story about a guy who was homeless and was sleeping on the streets.  He had to change in the public toilets and hide his suitcase in reception when he went for interviews – but because he had the right attitude and was super keen – he got hired! 

Don’t be a smart arse

I remember one of my bosses was interviewing internally for a Project Manager.  One of my colleagues applied for the job – but he was ridiculously over confident.  His body language was so completely over the top it was hilarious.  He spent the whole interview sitting with his hands behind his head, leaning back in the chair as if to say “yeah, I could do this job standing on my head”.  His approach completely back-fired and what should have been a formality turned into a disaster.  Of course you need to look keen, but don’t over do it.  Sit leaning forward, make eye contact, smile, be yourself and look interested. 

Taking rejection really badly

Yes, not getting the job can be a body blow, but hounding your interviewer or demanding to know why you weren’t hired can be counter-productive.  Yes it helps to receive a letter to explain why you haven’t been hired, (or even just to let you know) but sometimes not all organisations are organised enough (or have the time) to tell every single person that they weren’t successful.  Take it on the chin, get over it and move onto the next job application.  It happens to everyone – don’t spend to long agonising over what you did or didn’t do, because the time spent on lamenting your loss is time you should be planning your next move.  Besides the job may have been offered internally, the chemistry was possibly wrong, you didn’t fit the criteria, or they didn’t like your shoes….

A mystery Careers Adviser has made another random appearance on the London to Norwich train from Liverpool Street Station.  The woman characterised by her striking red shoes and cheery nature, gave a copy of a ‘magic’ book to one of the commuters. 

Tom Tindall-Heart – Reinsurance Executive who works in London boarded the train home from Platform 18 at Liverpool St Station, after a night out with a few friends.  “I was a little worse for wear after a few drinks and I sat next to a very striking looking girl wearing the most amazing shoes!  I got talking to her about my job and how much I hated it, and ended up more or less telling her my life story.  She was so nice.  My heart just isn’t in my job any more.  I’ve been meaning to sort something out but just coulnd’t see the wood for the trees.  I’ve in a bit of a rut to be honest. 

I don’t quite know where she blew in from but she hopped off the train at Chelmsford – but not before she handed me a copy of a book “Discover Yourself On the Yellow Brick Road” and told me to read it straight away.  I took her advice and it’s definitely galvanised me into action!”

Other reports have come in describing similar brief encounters with the Mystery Careers Adviser.  One such person received help after her boss began to bully her at work.

Louisa Lyons – Graduate Accountant was on the London Underground talking to her sister about her bullying boss.  Louisa explains…”Yes my sister knows The Mystery Careers Adviser who told her about this book.  I was fed up with my boss pouring cold water over my ideas, and had frankly had enough of it.  My boss  ’The Witch’ has been ruining my life, so my sister suggested I get hold of a copy of this book.   My confidence was at an all time low, but I didn’t feel brave enough to stand up to her.  Yes, I know you can’t just wave a magic wand and hope it will all go away, but since ”Discover” I’ve had a bit of a breakthrough.    The Mystery Careers Adviser carries a little black dog around with her in a basket and is a real people person apparently”

Another sighting we’ve received came from Dan “Scarecrow” Burnside who lives somewhere in the South East.  He heard about her through his Doctor.

Dan – Successful Entrepreneur, visited his GP suffering with chronic stress.  “The penny dropped when my Doctor said I had to come off all the pills he’d prescribed to me.  All he did was hand me a copy of a book - which had mysteriously found it’s way into his hands.  I can only think that the Mystery Careers Adviser had something to do with it.  It was hard to admit that I have been the engineer of my own downfall.  Being so stressed, I just wasn’t thinking straight.  And  frankly it had knocked the stuffing out of me. But after reading the book and putting into action some of the strategies, I’m back on track and on fire!”

So, be on the look out for the Mystery Careers Adviser.  She’s in her twenties, attractive with dark hair and wears red sparkly shoes.  We don’t know what her name is.  She’s been known to engage in random acts of kindness by giving away a book which contains all her secrets.  We think there’s a bigger organisation behind her.

Further information on the ‘magic’ book can be found here…

The new year is looming, and thousands of individuals are facing a career crisis, because either they haven’t got a job, their job is on the line or they just can’t stand their job any longer.

But faced with another 12 months of uncertainty in the economy – many people are reflecting on HOW they can change anything.  It’s easier to put up with what you’ve got isn’t it?  It may seem completely stupid to even contemplate changing career or looking for a new job now don’t you think?

But what if you’ve decided to take the plunge anyway – could you use something to give you some ideas as to how to do this?  Perhaps you know someone who’s job is in the doldrums and could use a bit of a kick start for the new year. 

Well look no further!  Welcome to “Discover Yourself On The Yellow Brick Road – 7 Core Principles of Career Success“.  Told through the eyes of three modern day heroes on their search for personal and professional fulfilment – this is a complete coaching programme which will benefit anyone facing change or who is looking for the courage to try something new.

This book changes lives!  And many people who’ve read it have found something within themselves to make the overdue changes that they needed before it was too late! 

Could this be a useful addition to your new year library?  Could this be an ideal Christmas present for a friend or family member for instance? 

Don’t wait any longer – this is probably the most comprehensive and cheapest way of finding career satisfaction brought together in one place.  One little book! 

“Brilliant, this book is great for anyone going through a big change like redundancy or even if you just want to re-evaluate your situation. Wendy’s writing is completely unique and her referrals to the characters in the Wizard of Oz communicates the point in a down to earth way with a touch of humour. Highly reccomended. “  Hayley Roy, Colchester

• Identify and celebrate your own uniqueness
• Smash through the glass ceiling and aim higher
• Package yourself to magnetically attract opportunities
• Power up your self-belief and create unwavering self confidence
• Clarify and strengthen your deepest values and purposes
• Programe your intuition to guide you in the right direction
• Stop following the herd and discover what success means to you
• Develop and work on your own personal success plan

Change won’t happen on it’s own …

Buy “Discover Yourself On the Yellow Brick Road” Today

Click here to buy on Amazon Today

Warmest Regards

Wendy Dashwood-Quick

“I have read so many self-help, motivational and coaching books during my career and it takes a lot these days for me to put my hands in my pocket and add to my book collection, but ‘Discover Yourself on the Yellow Brick’ road is brilliant.

Wendy’s easy style with valuable, punchy points coming at you thick and fast means that I highly recommend this book to anyone who wants to make more sense of this amazing journey called life. Not only from a career perspective, but also for your personal development as well.” 

Gail Smirthwaite            , Yorkshire

“This book is excellent value for money. It is written in clear, understandable jargon-free English (not American), and employs helpful case examples to help one identify with the emotion being addressed. This book truly is a bible to personal and professional fulfilment. The author has also included hands-on exercises to assist the reader achieve his/her goals, and covers just about every aspect of the trials and tribulations that we humans encounter in every day life (e.g. love, values, aspirations, capabilities, attitude, and beliefs to name but a few). The author draws on proven NLP and EFT techniques in a non-technical and readable fashion, and interlaces these with humour thus rendering this little gem an easy and enjoyable read. For the price you will not find such good value for money, nor will you find such good advice. After you have finished reading the book you will find yourself picking it up again and again. Thoroughly recommended.”

M King – St Petersburg, Russia 

I have a confession.  I really shot myself in the foot when I wrote a self development book for the British market; because let’s be honest, the majority of the UK population (unlike our American cousins) don’t ‘do’ self development.

That’s why we invented boxing, rugby and Millwall on a Saturday afternoon.

The British have their own version of self development which we call ‘the stiff upper lip’, the Charge of the Light Brigade, Polar Explorers and heroes courageously changing the world with one hand tied behind their back, and still home for tea at 5.00 o’clock; and all without breaking into a sweat! 

The stiff upper lip has been in our blood for centuries – but the big flaw in this strategy in this – it creates problems somewhere else, later on.

Take Queen Elizabeth I for example.  She led a nation, devoted herself to reform, had the mind of a political genius, and saw off The Spanish Armada. Even when hearing that her former lover and life long friend Rober Dudley – Earl of Leicester  had suddenly died – she sank to the stone floor of her bed chamber and lay there alone for three days and wept, and ate or drank nothing.

The average Brit doesn’t need any ‘help’ thanks.  Perhaps its centuries of invations, plagues and wars.

Even Brits abroad don’t really enjoy themselves – instead what do they do?  They end up having a punch up and get thrown into prison.  OK OK, not necessarily your Auty Sylvia, but I think you know what I mean.

So, why did I write a book for a nation that isn’t into navel gazing or introspection?  Talking to a ‘professional’ about your problems is something that we Brits don’t even tell the family cat about, and definitely not your best mates.

Whereas over the pond – nearly everyone has their own Coach, Psychotherapist, or Psychiatrist. 

Over here instead we do 20 pints of lager and a packet of crisps or ‘Retail therapy’.  But underneath the calm British cool; somewhere underneath the manic over achieving workaholic is something called ‘feelings’.

We’ve spent eons running away from our feelings and pretending everything’s absolutely okay in a kind of Monty Python comic way.

But eventually for some people their strategy for coping by NOT letting their feelings show will eventually become an even bigger problem.

The retail therapy leads to debt, the binge drinking leads to liver failure or obesity and the denial of what was once a young man’s dream soon turns into a life of meaningless compromise and a stomach ulcer.

So, I couldn’t write a book telling everyone to just be positive, when a millenia of conditioning has taught the British to be ready for the invasion, death, pestillence and the Blitz!  Being sensitive, tender and caring just isn’t the way its done.  It’s just not cricket is it Carstairs!?

So, I’ve gone via the back door and told three stories of  characters who aren’t having a great time, don’t wake up ready to hit the gym after they’ve drank a pint of pulped seaweed whilst reading that book about goal setting.

The average brit wants reality before they can get to believe that something good’s coming.  Which is precisely what my book is all about.

So, if you’re a Brit reading this and don’t do ‘Self Improvement’ and think its for softies.  Listen up - the people it’s written for aren’t soft.

They’re striving with everything they have – but have hit a brick wall whilst getting there.  That brick wall was created because of their own behaviour, programming and beliefs.  Sooner or later many of us face this challenge.  

However the characters in my book have decided to let their guard down just far enough to let some ideas through, which could in the end be the perfect antidote to their challenges; And in so doing end the pain, save them time, precious energy (and the occasional relationship) along the way and GET CONSCIOUS about what they’re doing – it might just be worth a look.

“Discover Yourself On the Yellow Brick Road” might sound like it’s a book for children - when actually it contains some real sensible, practical and inspirational stuff - and it’s one of the easiest and most straightforward books you will ever read.

Follow the link here to read a sample chapter…

The Answer Could Be Staring You In The Face Every Morning…

There was a time when I used to wonder how to bring people around to my way of thinking more quickly? I’d sit there desperate to point out my astute and incredibly incisive observations which everyone else had completely overlooked. This would happen time and time again. I’d sit there thinking, “I have a solution, but nobody’s paying attention to me!” But I could never quite articulate my thoughts in a way that made any impact at all.

So I began to look more closely at this whole subject of persuasion, for example at networking, selling and presenting. In fact I realised that I had to re-evaluate the impact I was making on people. Eventually the penny dropped.  The powerful cocktail that was required to “knock ‘em dead” included the clothes that I was wearing, but also my use of language, and how I used my voice. Plus my confidence levels (or how I was feeling) were reflected in my body language, so I needed to at least look confident even if sometimes I didn’t exactly feel like that.

I’ve gradually amassed various skills which have made a massive difference to the way people treat and perceive me. So start watching and learning from other great speakers and presenters.   Because it’s the way your message is delivered which makes such a gigantic difference to how it is received. You only have to listen to George Clooney talking you’ll know exactly what I mean. He starts to speak and you are hooked. But that’s not the entire picture.

It’s a combination of how you look, how you feel, how you’ve prepared and the way your message is conveyed.

Communication is an art form which combines to influence how your audience receives your message. Of course the path to developing your skills involves a certain element of risk; the risk of making a fool of yourself or putting yourself in the firing line. You must be willing to do this, because the only other option open to you is to do nothing and stay exactly where you are and not be taken seriously.

Don’t we all love good storytellers who use their voice like a musical instrument. They know all about contrast, pitch, tone and warmth. It’s no accident that the French and Italians are perceived as so attractive and seductive. Wouldn’t you agree that even hearing something as mundane as a train timetable read by a Frenchman is so much more enticing? Frankly, you hear the voice and you’re done thinking. Instead, you’re probably not even listening to the words they are saying. Their charming voice has disarmed you, and thus you’ve become a friendly audience for them – giving them a chance to be heard and understood more quickly. Communication, both verbal and non verbal, can be learned just like any other skill.

Let’s use music as an example. I took up the cello at the ge of 11 and worked my way up to Grade 7 by the time I as 21. Of course mastering all the techniques to become a great cellist takes time and I am far from that. However as my technique grew my ability to sway my audience intensified. Sitting amongst the cello section of  Symphony Orchestra comprising 8 cellos all playing in harmony with each other is possibly one of the most blissful experiences I have ever had. And if that isn’t transferred to the audience in a very intense way, I’d be very surprised.

And it’s the same with human interaction. The combination of the clothes you wear, a compelling voice, the words you use and your body language are an intoxicating mix in the right hands.

These elements say more about you than anything written on a piece of paper, a degree or in a CV.

Have you ever sat listening to dreary presentations that did a better job than heavy-duty tranquillisers?  The presenter missed a big opportunity to influence you, because you (by then) were possiblymore interested in the tea and biscuits that in anything they had to say.

Allow others to get a glimpse of your unique qualities and personality by firstly packaging yourself more attractively, so that your audience starts to care about what you’re saying. People do judge a book by its cover and if you’ve packaged all the elements of yourself effectively your presentation or the key job interview will get the reception you desire.

Here’s a sample Chapter of my new Book “Discover Yourself On the Yellow Brick Road – 7 Core Principles of Success”
http://www.myebook.com/index.php?option=ebook&id=7008. This has already been read over 4,000 times so it’s pretty popular!!