I have a confession.  I really shot myself in the foot when I wrote a self development book for the British market; because let’s be honest, the majority of the UK population (unlike our American cousins) don’t ‘do’ self development.

That’s why we invented boxing, rugby and Millwall on a Saturday afternoon.

The British have their own version of self development which we call ‘the stiff upper lip’, the Charge of the Light Brigade, Polar Explorers and heroes courageously changing the world with one hand tied behind their back, and still home for tea at 5.00 o’clock; and all without breaking into a sweat! 

The stiff upper lip has been in our blood for centuries – but the big flaw in this strategy in this – it creates problems somewhere else, later on.

Take Queen Elizabeth I for example.  She led a nation, devoted herself to reform, had the mind of a political genius, and saw off The Spanish Armada. Even when hearing that her former lover and life long friend Rober Dudley – Earl of Leicester  had suddenly died – she sank to the stone floor of her bed chamber and lay there alone for three days and wept, and ate or drank nothing.

The average Brit doesn’t need any ‘help’ thanks.  Perhaps its centuries of invations, plagues and wars.

Even Brits abroad don’t really enjoy themselves – instead what do they do?  They end up having a punch up and get thrown into prison.  OK OK, not necessarily your Auty Sylvia, but I think you know what I mean.

So, why did I write a book for a nation that isn’t into navel gazing or introspection?  Talking to a ‘professional’ about your problems is something that we Brits don’t even tell the family cat about, and definitely not your best mates.

Whereas over the pond – nearly everyone has their own Coach, Psychotherapist, or Psychiatrist. 

Over here instead we do 20 pints of lager and a packet of crisps or ‘Retail therapy’.  But underneath the calm British cool; somewhere underneath the manic over achieving workaholic is something called ‘feelings’.

We’ve spent eons running away from our feelings and pretending everything’s absolutely okay in a kind of Monty Python comic way.

But eventually for some people their strategy for coping by NOT letting their feelings show will eventually become an even bigger problem.

The retail therapy leads to debt, the binge drinking leads to liver failure or obesity and the denial of what was once a young man’s dream soon turns into a life of meaningless compromise and a stomach ulcer.

So, I couldn’t write a book telling everyone to just be positive, when a millenia of conditioning has taught the British to be ready for the invasion, death, pestillence and the Blitz!  Being sensitive, tender and caring just isn’t the way its done.  It’s just not cricket is it Carstairs!?

So, I’ve gone via the back door and told three stories of  characters who aren’t having a great time, don’t wake up ready to hit the gym after they’ve drank a pint of pulped seaweed whilst reading that book about goal setting.

The average brit wants reality before they can get to believe that something good’s coming.  Which is precisely what my book is all about.

So, if you’re a Brit reading this and don’t do ‘Self Improvement’ and think its for softies.  Listen up - the people it’s written for aren’t soft.

They’re striving with everything they have – but have hit a brick wall whilst getting there.  That brick wall was created because of their own behaviour, programming and beliefs.  Sooner or later many of us face this challenge.  

However the characters in my book have decided to let their guard down just far enough to let some ideas through, which could in the end be the perfect antidote to their challenges; And in so doing end the pain, save them time, precious energy (and the occasional relationship) along the way and GET CONSCIOUS about what they’re doing – it might just be worth a look.

“Discover Yourself On the Yellow Brick Road” might sound like it’s a book for children - when actually it contains some real sensible, practical and inspirational stuff - and it’s one of the easiest and most straightforward books you will ever read.

Follow the link here to read a sample chapter…

In this week’s Podcast Suzanne Bolwell-Davies from Flexible Hr Ltd and I are discussing  the real meaning of “The Jewel In the Nile“.    If  a coach ( i.e. a ‘Diamond polisher’) could walk into your life with the skill and the wisdom to guide you in the right direction, would that become a priceless opportunity?

I have put together a list of 50 reasons why coaching can help individuals who are finding their career too stressful, who have aspirations to aim higher but haven’t so far taken action, or who would love to discover just what they are destined to become.  As the character played by Danny Di Vito Discovered in this film, sometimes what you’re looking for isn’t necessarily the end of the story …

 Click Here To Listen (12.42 mins)

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My New book is now ranked higher up the Amazon Career Bestseller list than Alan Sugar’s Biography! I never EVER thought that would happen to me. Must remember the date Monday 8th June!!