Are They Being Promoted Right Over Your Head?

The Answer Could Be Staring You In The Face Every Morning…

There was a time when I used to wonder how to bring people around to my way of thinking more quickly? I’d sit there desperate to point out my astute and incredibly incisive observations which everyone else had completely overlooked. This would happen time and time again. I’d sit there thinking, “I have a solution, but nobody’s paying attention to me!” But I could never quite articulate my thoughts in a way that made any impact at all.

So I began to look more closely at this whole subject of persuasion, for example at networking, selling and presenting. In fact I realised that I had to re-evaluate the impact I was making on people. Eventually the penny dropped.  The powerful cocktail that was required to “knock ‘em dead” included the clothes that I was wearing, but also my use of language, and how I used my voice. Plus my confidence levels (or how I was feeling) were reflected in my body language, so I needed to at least look confident even if sometimes I didn’t exactly feel like that.

I’ve gradually amassed various skills which have made a massive difference to the way people treat and perceive me. So start watching and learning from other great speakers and presenters.   Because it’s the way your message is delivered which makes such a gigantic difference to how it is received. You only have to listen to George Clooney talking you’ll know exactly what I mean. He starts to speak and you are hooked. But that’s not the entire picture.

It’s a combination of how you look, how you feel, how you’ve prepared and the way your message is conveyed.

Communication is an art form which combines to influence how your audience receives your message. Of course the path to developing your skills involves a certain element of risk; the risk of making a fool of yourself or putting yourself in the firing line. You must be willing to do this, because the only other option open to you is to do nothing and stay exactly where you are and not be taken seriously.

Don’t we all love good storytellers who use their voice like a musical instrument. They know all about contrast, pitch, tone and warmth. It’s no accident that the French and Italians are perceived as so attractive and seductive. Wouldn’t you agree that even hearing something as mundane as a train timetable read by a Frenchman is so much more enticing? Frankly, you hear the voice and you’re done thinking. Instead, you’re probably not even listening to the words they are saying. Their charming voice has disarmed you, and thus you’ve become a friendly audience for them – giving them a chance to be heard and understood more quickly. Communication, both verbal and non verbal, can be learned just like any other skill.

Let’s use music as an example. I took up the cello at the ge of 11 and worked my way up to Grade 7 by the time I as 21. Of course mastering all the techniques to become a great cellist takes time and I am far from that. However as my technique grew my ability to sway my audience intensified. Sitting amongst the cello section of  Symphony Orchestra comprising 8 cellos all playing in harmony with each other is possibly one of the most blissful experiences I have ever had. And if that isn’t transferred to the audience in a very intense way, I’d be very surprised.

And it’s the same with human interaction. The combination of the clothes you wear, a compelling voice, the words you use and your body language are an intoxicating mix in the right hands.

These elements say more about you than anything written on a piece of paper, a degree or in a CV.

Have you ever sat listening to dreary presentations that did a better job than heavy-duty tranquillisers?  The presenter missed a big opportunity to influence you, because you (by then) were possiblymore interested in the tea and biscuits that in anything they had to say.

Allow others to get a glimpse of your unique qualities and personality by firstly packaging yourself more attractively, so that your audience starts to care about what you’re saying. People do judge a book by its cover and if you’ve packaged all the elements of yourself effectively your presentation or the key job interview will get the reception you desire.